This Privacy Policy explains what personal data Kidology, Inc. (“Kidology,” “we,” “us,” or “our”) collects when you use our mobile application, website, coaching services, assessments, and related content (collectively, the “Services”), how we use and protect that data, and the rights you have over it.
Last updated: 20.06.2026
Kidology is an educational app for parents that helps caregivers understand child development and build effective parenting skills, through articles, courses, self-guided assessments, and one-on-one coach messaging. Our content covers a broad range of childhood topics — including sleep, screen time, anxiety, school challenges, and behavior — with attention and focus (including ADHD-related content) as one topic area among several, not the sole focus of the Services. This Policy is written for that purpose — it reflects what Kidology actually does, not a generic template.
By using the Services, you confirm that you have read and understood this Policy and that you are at least 18 years old. Kidology accounts are created and held by parents, guardians, or other adult caregivers. Section 7 (Children’s Privacy) explains how we handle information about a child that you, as the account holder, choose to share with us.
Translations of this Policy may be provided for convenience. The English version always controls in the event of any discrepancy.
This Policy applies whenever you:
This Policy does not apply to:
Data Controller: Kidology, Inc., 131 Continental Dr, Suite 305, Newark, New Castle County, Delaware 19713, USA.
EU Representative: To be appointed under Article 27 GDPR. See Section 11.
UK Representative: To be appointed under the UK GDPR. See Section 11.
Kidology is an educational and coaching product for parents covering a broad range of child-development topics. Kidology is not a healthcare provider, health plan, or healthcare clearinghouse, and we do not act as a business associate of any such entity under the U.S. Health Insurance Portability and Accountability Act (“HIPAA”).
Kidology does not provide medical advice, diagnosis, or treatment. Our self-guided assessments — which cover topics including attention and focus, such as our Vanderbilt-based questionnaire — are educational screening tools, not diagnostic instruments, and are not a substitute for evaluation by a licensed healthcare professional. Assessments are one of several optional tools available in the app and are not required to use the Services.
When you complete an assessment, your results are calculated and displayed to you in the app, in that moment. We do not store your assessment answers or results on our servers in a way that is linked to your account or your child’s identity. We do not log, retain, or use these results for analytics, advertising, or any other purpose beyond showing them to you.
If you choose to share your assessment results, or any health-related information about your child, with a Kidology coach through coach chat (Section 6), that information becomes part of your chat history and is handled as described in Section 6, not under this Section 2.
Because coach chat is open-ended, parents sometimes share more than we ask for — including health, mental health, or other sensitive details about themselves or their child. We do not require this information, and we ask that you share only what is necessary for your coach to help you. Where such information is shared, we treat it as a special category of personal data and apply the protections described in Section 6 and Section 9.
| Category | Examples |
|---|---|
| Account & identity | Name, email address, password, country, time zone |
| Child information you choose to provide | Child’s first name or initials, age or age range, and any developmental, behavioral, or wellbeing information you describe to us — covering topics such as sleep, screen time, school, emotions, or attention and focus (e.g., in onboarding or coach chat) |
| Assessment responses | Your answers within an assessment, used only to calculate your result in real time (see Section 2.1) |
| Coach chat content | Messages, attachments, and images you send to or receive from a coach or the in-app assistant |
| Customer support | Anything you share via a support ticket, email, or in-app feedback form |
| Purchases | Billing name, plan selected, and limited payment metadata (Section 3.4) |
Kidology does not collect or store full payment card numbers. Payments are processed by third-party providers (e.g., Stripe, or the relevant app store). We may receive limited information from them, such as the last four digits of a card, a payment token, the purchase amount, and the timestamp, for the purpose of managing your subscription, invoices, and refunds.
We may aggregate or de-identify personal data so that it can no longer reasonably be used to identify you or your child, and use it for research, trend analysis, and improving our content and Services. De-identified data is not treated as personal data under applicable law.
| Purpose | Data Used | Legal Basis (GDPR) |
|---|---|---|
| Provide the Services (content, courses, assessments, account) | Account data, app activity | Contract – Art. 6(1)(b) |
| Coach chat — connect you with a coach and respond to your messages | Account data, coach chat content, child information you provide | Contract – Art. 6(1)(b); Consent for sensitive data – Art. 9(2)(a) |
| Coach chat safety — detect and respond to crisis or safety concerns (Section 6.3) | Coach chat content | Vital interests – Art. 6(1)(d); Legitimate interest – Art. 6(1)(f) |
| Customer support | Contact details, content of your message | Legitimate interest – Art. 6(1)(f) |
| Payments and billing | Billing data, payment metadata | Contract – Art. 6(1)(b) |
| Service improvement and analytics | App activity, device data | Legitimate interest – Art. 6(1)(f) |
| Marketing communications | Email, name | Consent – Art. 6(1)(a), or legitimate interest where permitted |
| Ad personalization and measurement | Advertising identifiers, device data | Consent – Art. 6(1)(a) |
| Fraud prevention and security | Account data, device data | Legitimate interest – Art. 6(1)(f) |
| Legal compliance and dispute resolution | Relevant records | Legal obligation – Art. 6(1)(c); Legitimate interest – Art. 6(1)(f) |
We and our service providers use cookies, SDKs, and similar technologies for the following purposes:
You can manage cookie preferences via our in-app or website cookie settings, and via your device or browser settings. Disabling non-essential cookies will not affect core functionality of the Services.
Coach chat is a core part of the Services. You may exchange messages with a human Kidology coach, an AI-powered assistant, or both within the same conversation. This section explains how that works and how we handle what you share.
Your coach chat content is not used to train third-party AI models. Messages processed by our AI assistant vendor are used only to generate a response to you, consistent with that vendor’s data-processing terms.
If a message you send suggests a risk of harm to your child, yourself, or another person, Kidology may escalate that conversation to a human coach or relevant staff member, and may take further action consistent with our crisis-escalation protocol, including contacting emergency services or other appropriate resources where we have a good-faith belief this is necessary to prevent serious harm. We may retain and disclose relevant chat content as needed for this purpose, regardless of any other retention or deletion preference you have indicated.
We retain coach chat history for the life of your account, plus 90 days after account deletion, so that coaches can provide continuity of support. You may request deletion of your chat history at any time by contacting support@kidology.app, subject to Section 6.3 and our legal retention obligations (Section 10).
Please avoid sharing information that could identify your child to other users, or sensitive information about other people without their knowledge. You remain in control of what you choose to tell your coach or our AI assistant.
Kidology accounts are for adults. Our Services are intended to be used by parents, guardians, and caregivers who are at least 18 years old. We do not knowingly permit children to create their own Kidology account or to interact directly with coach chat or our AI assistant.
As an account holder, you may choose to provide us with limited information about your child — such as a first name or initials, age range, and descriptions of their development, behavior, or wellbeing across topics covered by our content (such as sleep, screen time, school, emotions, or attention and focus) — so that we can personalize content and coaching for your family. This information is provided by you, the parent or guardian, not by the child.
We collect only the information about your child that is reasonably necessary to provide the Services, and we Do not knowingly use information about a child for third-party advertising or behavioral ad targeting.
To exercise these rights, contact support@kidology.app. We will verify that you are the account holder before acting on the request.
Where applicable law (such as the U.S. Children’s Online Privacy Protection Act, the UK Age Appropriate Design Code, or equivalent EU and Australian frameworks) imposes additional obligations because information about a child is involved, we aim to apply data minimization, privacy-by-default settings, and parental control consistent with those frameworks, even though our Services are directed at and accessed by adults.
If you believe a child has created their own Kidology account, or that we have collected information directly from a child without appropriate parental involvement, please contact us immediately at support@kidology.app so we can investigate and delete the relevant data.
We may disclose personal data to comply with a valid legal request (such as a subpoena or court order), to enforce our Terms of Service, or where we have a good-faith belief that disclosure is necessary to prevent death or serious bodily harm (see Section 6.3).
If Kidology is involved in a merger, acquisition, financing, or sale of assets, personal data may be transferred as part of that transaction, subject to this Policy or a successor policy providing comparable protection.
We may share data with our corporate affiliates for the purposes described in this Policy. Affiliates are bound by contractual safeguards at least as protective as those described here.
We apply administrative, technical, and organizational safeguards designed to protect your personal data, including:
No system can be guaranteed 100% secure, and we cannot promise that information you transmit to us will never be accessed, disclosed, altered, or destroyed by unauthorized means. If you become aware of a security issue affecting the Services, please contact us at support@kidology.app.
| Data Type | Retention Period |
|---|---|
| Account data | Life of your account, plus 30 days after deletion to allow recovery |
| Coach chat history | Life of your account, plus 30 days, or until you request deletion (subject to Section 6.3) |
| Assessment responses/results | Not retained — see Section 2.1 |
| Payment and billing records | 7 years, as required for tax and accounting obligations |
| Support tickets | 3 years |
| Backups | Deleted data may persist in backups for up to 90 days before being permanently purged |
Kidology is based in the United States, and we operate in the US, Canada, the UK, the European Union, and Australia. Your personal data may be transferred to and processed in the United States and other countries that may have different data protection laws than your home country.
Where we transfer personal data out of the EEA or UK, we rely on appropriate safeguards, including the European Commission’s Standard Contractual Clauses and, where applicable, the UK International Data Transfer Addendum.
EU Representative: As Kidology, Inc. has no establishment in the European Union, we are appointing a representative in the European Union pursuant to Article 27 of the GDPR. Once appointed, the name and contact details of our EU representative will be published here and made available on request at support@kidology.app. EU data subjects and supervisory authorities may contact our EU representative in addition to, or instead of, contacting Kidology directly on matters covered by this Policy.
UK Representative: As Kidology, Inc. has no establishment in the United Kingdom, we are appointing a representative in the United Kingdom pursuant to Article 27 of the UK GDPR. Once appointed, the name and contact details of our UK representative will be published here and made available on request at support@kidology.app. UK data subjects and the ICO may contact our UK representative in addition to, or instead of, contacting Kidology directly on matters covered by this Policy.
If you are a resident of a U.S. state with a comprehensive privacy law (including California, Colorado, Connecticut, Virginia, Utah, Oregon, Texas, and others as applicable), you may have the right to:
We do not sell personal data for money. Some data sharing with advertising partners may be considered a “sale” or “share” under certain state laws; you can opt out via your in-app privacy settings or by emailing support@kidology.app. California residents may also request, once per year, a list of third parties to whom we disclosed personal data for direct marketing purposes (“Shine the Light”) by emailing support@kidology.app.
If you are a resident of Canada, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial law, including the right to access and request correction of your personal data, and to withdraw consent where processing is consent-based.
If you are located in Australia, you have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, including the right to access and correct your personal data and to complain to the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your personal data.
Contact support@kidology.app or use in-app privacy settings where available. We will verify your identity (e.g., via your account email and account activity) before fulfilling a request, and may ask an authorized agent acting on your behalf to provide proof of authorization.
We may update this Policy from time to time. If we make a material change — such as a new purpose of processing that you would not reasonably expect, or a new category of sensitive data — we will notify you in-app or by email and, where required by law, seek your consent before the change applies to you. Continued use of the Services after a non-material update constitutes acceptance of the revised Policy.
Kidology, Inc. — 131 Continental Dr, Suite 305, Newark, New Castle County, Delaware 19713, USA
Email: support@kidology.app